Module 2: Websites & SEO
The vital role of websites in digital marketing
In online marketing, the website occupies an important place.
This module helps you on your way to successfully and effectively use websites within online marketing.
In this module, we first explain why websites play a central role in digital marketing. The main concepts related to a wesbite are mentioned and explained. And the best practices of a good website are summarized.
The module then delves further into the following topics:
- The different goals for which organizations use a website.
- How to attract visitors to your website and hold their attention.
- How to determine and measure whether your website is effective and successful.
The module also offers a brief explanation on the technical aspects of a website. This section can be followed optionally.
SEO Essentials: Boost Your Website’s Visibility
Search engine optimization (SEO) is the art and science of ensuring that the content of a Web site’s pages is indexed and appears in search engine results when users enter specific keywords. This module provides a framework to help ensure that SEO best practices get implemented. It covers topics such as auditing, sitemaps, competitive analysis, keyword strategy, incorporating social media, and link building.
Embark on this transformative journey and unlock the true potential of website for successful digital marketing.
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Download the material below
The material is available in following languages: English, Finnish, Dutch.
The PDF-files are smaller in size and e-mail friendly. The original PowerPoint files include teacher’s notes.