DEMS team at Turku meeting: teachers and students

DEMS Project

DEMS – Developing e-marketing skills for the business market

All over Europe, the Business market needs remarkably more digitally skilled business bachelors than what is produced currently.

The DEMS project aims to increase the number of digitally skilled business administration bachelors through a three-step approach: 

  • First, the key skills in digital sales and marketing are defined and updated to a ‘digital marketing curriculum’ (5 x 5 ects.)
  • Second, the ‘digital threshold’ of business teachers will be lowered and they will be introduced and equipped with digital marketing skills.
  • Third, the innovative curriculum created in step 1 will be practiced by business students in the partnering countries and demonstrated in an international competition (2024).


  • Politechnika Gdanska (Natalia Przybylska, natalia.przybylska[at]
  • Instituto Politecnico do Porto (Jose Duarte Santos, jdsantos[at]
  • Stichting Hogeschool Utrecht (Luc Vandijk-Wijmenga, luc.vandijk-wijmenga[at]
  • Turku University of Applied Sciences (Kai Schleutker, kai.schleutker[at]

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