Module 5: Digital Analytics & Monitoring

Online listening

Online listening, also referred to as social online listening, is the process of identifying and assessing what is being said about a certain theme, company, individual, product or brand on the internet.

Students will conduct trend research into a particular theme themselves, and will also present this to fellow students and the teacher several times. This way we all become enthusiastic and motivated to get started with the latest knowledge when it comes to innovation within our field of expertise. The students will learn how to work with online analysis tools.

Introducing Website Analytics

The Website Analytics module covers the central and fundamental topics in this domain. It includes the acquisition of traffic, understanding user behavior on the website, evaluating conversions, and finally how to analyze loyalty or retention.

Topics:

• How website analytics platforms work
• Metrics that can be collected and used for further analysis.
• How to analyze a website’s audience, showing the four major phases
• Traffic filtering and segmentation are the two topics in the fourth section.

Start your learning path to success in online listening and website analytics knowledge today!