Access the essential teaching contents and instructions, covering updated topics and material

5 Essential Modules in Digital Marketing

Available in five different languages: English, Finnish, Dutch, Polish and Portuguese.

Students, post-its and whiteboard

Module 1:

Introduction to Digital Marketing

Website layout on a desktop view

Module 2:

Website & SEO

A person creating a workflow strategy

Module 3:

Content Marketing and Social Media

Facebook advertising

Module 4:

Digital Advertising

Desktop and view of Google Analytics 4

Module 5:

Digital Analytics and Monitoring

The material includes:

  • Teacher instructions where you can get a nutshell view of each module: learning objectives, topics, assignments, scope of the module in terms in-class hours and what is needed for preparation.
  • Powerpoint slide sets
    • In depth coverage of the topic: slides + speaker notes
    • In-class activities
    • Individual and group assignment with assessment criteria
    • Up to date links for further reading or tutorial videos

You are free to pick selected slides only, or take up the whole package!

The ABC of Digital Marketing guide

The ABC of Digital Marketing

Get a quick grasp on:

  • Generate traffic to your website
  • Market in social media
  • Advertise on digital platforms
  • Content marketing and more!

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