Access the essential digital marketing study modules and teaching instructions, covering updated topics and material!

Module 1: Introduction to Digital Marketing

Module 2: Websites & SEO

Module 3: Content Marketing and Social Media

Module 4: Digital Advertising

The DEMS-project gives you access to essential digital marketing study modules (á 5ects.) and teaching instructions, covering updated topics and material:

• Introduction to digital marketing
• Website and SEO
• Content marketing & Social Media
• Digital advertising
• Analytics and monitoring

Each module includes theoretical concepts, practical examples, case studies, and exercises to enhance the learning experience.

The material includes:

• Teacher instructions where you can get a nutshell view of each module: learning objectives, topics, assignments, scope of the module in terms in-class hours and what is needed for preparation
• Powerpoint slide sets
  • In depth coverage of the topic: slides + speaker notes
  • In-class activities
  • Individual and group assignment with assessment criteria
  • Up to date links for further reading or tutorial videos

You are free to pick selected slides only, or take up the whole package!