Access the essential digital marketing study modules and teaching instructions, covering updated topics and material!
5 Essential Courses in Digital Marketing
Soon available in five different languages!
The DEMS-project gives you access to essential digital marketing study modules (á 5ects.) and teaching instructions, covering updated topics and material:
- Introduction to digital marketing
- Website and SEO
- Content marketing & Social Media
- Digital advertising
- Analytics and monitoring
Each module includes theoretical concepts, practical examples, case studies, and exercises to enhance the learning experience.
The material includes:
- Teacher instructions where you can get a nutshell view of each module: learning objectives, topics, assignments, scope of the module in terms in-class hours and what is needed for preparation
- Powerpoint slide sets
- In depth coverage of the topic: slides + speaker notes
- In-class activities
- Individual and group assignment with assessment criteria
- Up to date links for further reading or tutorial videos
You are free to pick selected slides only, or take up the whole package!
The ABC of Digital Marketing
Get a quick grasp on:
- Generate traffic to your website
- Market in social media
- Advertise on digital platforms
- Content marketing and more!