Want to teach digital marketing? Or want to update your skills and teaching materials?

We have gathered a comprehensive set of material for you to take the first steps and start to teach digital marketing to your students. These five modules cover all the essential aspects of digital marketing.

5 Digital Marketing Courses

Students, post-its and whiteboard

Module 1: Introduction to Digital Marketing

Website layout on a desktop view

Module 2: Websites & SEO

Module 3: Content Marketing and Social Media

Module 4: Digital Advertising

Desktop and view of Google Analytics 4

Module 5: Digital Analytics and Monitoring

The DEMS-project gives you access to essential digital marketing study modules (á 5ects.) and teaching instructions, covering updated topics and material:

  • Introduction to digital marketing
  • Website and SEO
  • Content marketing
  • Digital advertising
  • Analytics and monitoring

Each module includes theoretical concepts, practical examples, case studies, and exercises to enhance the learning experience.

The material includes:

  • Teacher instructions where you can get a nutshell view of each module: learning objectives, topics, assignments, scope of the module in terms in-class hours and what is needed for preparation
  • Powerpoint slide sets
    • In depth coverage of the topic: slides + speaker notes
    • In-class activities
    • Individual and group assignment with assessment criteria
    • Up to date links for further reading or tutorial videos

You are free to pick selected slides only, or take up the whole package!

The ABC of Digital Marketing guide

The ABC of Digital Marketing

Get a quick grasp on:

  • Generate traffic to your website
  • Market in social media
  • Advertise on digital platforms
  • Content marketing and more!
The ABC of Digital Marketing guide

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