Module 4: Digital Advertising

By applying digital advertising you get interesting new options to reach target audience flexibly and effectively in different digital advertising platforms. For this, basic knowledge of advertising and certain preparations are needed, before launching the campaigns.

The module includes:

• Main forms of digital advertising
• Defining target audience
• Digital advertising platforms
• Key words research
• Landing page
• Measure the impact
• Conversion

The material provides you with a comprehensive set of slides, practical in-class activities, and assignments. The attached teacher instruction gives you an overview and ‘how-to-teach’ on the topic.