Module 4: Digital Advertising

Benefit from the specificities of the digital market!

By applying digital advertising you have new options to reach target audience flexibly and effectively in different digital advertising platforms. This is something that will benefit any size and type of organization. The module includes:

  • Main forms of digital advertising
  • Defining target audience
  • Digital advertising platforms
  • Key words research
  • Landing page
  • Measure the impact
  • Conversion

This module provides you with a comprehensive set of powerpoint slides, practical in-class activities and assignments. The attached teacher instruction you an overview and ‘how-to-teach’ on the topic.

Facebook advertising

Download the material below

The material is available in following languages: English, Finnish, Dutch.

The PDF-files are smaller in size and e-mail friendly. The original PowerPoint files include teacher’s notes.


Instructions for teacher

Download the material (PDF)

Bases for advertising

Download the material (PDF)
Download the material (PowerPoint)

Preparing for campaigns

Download the material (PDF)
Download the material (PowerPoint)

Execution of campaigns

Download the material (PDF)
Download the material (PowerPoint)

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