Module 2: Websites & SEO

In this module you will learn why websites play a central role in digital marketing. The main concepts related to a website are mentioned and explained, and the best practices of a good website are summarized.

The module then delves further into the following topics:

• The different goals for which organizations use a website.
• How to attract visitors to your website and hold their attention.
• How to determine and measure whether your website is effective and successful.

Search engine optimization (SEO) is the art and science of ensuring that the content of a website’s pages is indexed and appears in search engine results when users enter specific keywords. This module provides a framework to help ensure that SEO best practices get implemented.

It covers topics such as auditing, sitemaps, competitive analysis, keyword strategy, incorporating social media, and link building.

Embark on this transformative journey and unlock the true potential of website for successful digital marketing.