Module 3: Content marketing & Social media

Content Marketing has become a buzzword in today’s marketing scene; there is a lot of talk about it. But what is it, actually? What are the benefits of it? In which channels it can be performed? What is the role of social media in content marketing? And above all – how to succeed in content marketing?

This module digs into these topics. It is divided into six submodules, each of which covers one theme. It provides you with a comprehensive set of powerpoint slides, practical in-class activities and assignments. We have even pulled together teacher instructions, which give you a nice overview of this entity. This module will help you to help and inspire your students to learn and practice content marketing. Take a look!