Module 1: Introduction to Digital Marketing

This module offers a foundational understanding of digital marketing principles, as a complement to traditional marketing measures. It will also provide participants with an expanded view of the vocabulary and opportunities offered by digital marketing and equip them to navigate and succeed in the digital space.

Contents:

• Features of the digital market
• Advantages and main options of digital marketing
• Setting digital strategy
• Choosing digital target audiences and channels

Your teaching is facilitated by extensive side material, a wide set of class-activities and assignments, supported by the teacher´s instruction. See Modules 2-5 for deeper approach on the topics!