What the

DEMS

project is about

Project Title: DEMS – Developing E-marketing Skills for the Business Market

Programme: Erasmus+

Action Type: KA220-HED – Cooperation partnerships in higher education

Projekt Erasmus+ nr: 2021-1-PL01-KA220-HED-032208

Dates: 01.11.2021-31.10.2024

Grant awarded: 394 059 EUR

Consorcium:
POLITECHNIKA GDAŃSKA (Poland) – Beneficiary / Coordinator
INSTITUTO POLITECNICO DO PORTO (Portugal) – Partner
TURUN AMMATTIKORKEAKOULU OY (Finland)- Partner
STICHTING HOGESCHOOL UTRECHT (The Nederlands)- Partner

PR1 = Transnational Digital Marketing Curricula

PR2 = Digitalization of Business Teachers

PR3 = Digital Skills Challenge for Students

%

PR1

  • Analysis of digital marketing courses on offer 100% 100%
  • Focus Group 100% 100%
  • Interviews 100% 100%
  • Survey 100% 100%
  • Statistical report 100% 100%
  • Development of curricular plans 100% 100%
  • Transnational digital marketing curricula 100% 100%

%

PR2

  • Door to Digital marketing – entry package for novice teachers 100% 100%
  • On-site workshop on digital marketing practices 100% 100%
  • National networks and dissemination 100% 100%
  • Composition of learning/teaching modules for digital marketing for open access 100% 100%

%

PR3

  • Preparation of SME assignments 100% 100%
  • Preparing of students 100% 100%
  • Digital Skills Challenge for Students 100% 100%

The DEMS project is a cooperation between four higher education institutions

Project DEMS is funded by

Teaching Digital Marketing Can Be Overwhelming. The Good News Is, You Have the DEMS Project.

Transnational Digital Marketing Curricula

Digitalization of Business Teachers

Digital Skills Challenge for Students

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