Survey Findings – Digital marketing activities performed

The first option to find out the needs for training and learning in digital marketing is to ask those who perform activities or roles in this area. To this end, respondents were asked to select all the digital marketing activities they had performed or participated in over the last 7 days.

The activities were identified and stem from the findings of the focus group, the interviews and the exploratory study consisting of course analysis. Twenty activities have been identified.

• The data in the table highlights three activities, which are performed by more than 70% of the respondents. These are:
  • Analytics
  • Digital Marketing Strategies
  • Social Media.
• The fourth position is occupied by Digital Advertising, with 62%.
• The third set of activities, which are carried out by approximately 50% of respondents, encompasses:
  • Web Content
  • E-Mail Marketing
  • SEO
  • Website
  • Landing Pages.
• The fourth and last set is performed by less than 40% of respondents and contains more than 11 activities.