DEMS

Workshop at Porto

 

November 8, 9 and 10 – 2022

November 8

9:00 – 9:30

9:30 – 12:00

12:00 – 14:00

14:00-16:00

Receiving the participants

Workshop on how to define a digital strategy. Practical application to the DEMS project. Implementation in the tools: WordPress,Keyword Planner tool, Analytics, Search Console, Mail Chimp, Facebook, LinkedIn,Twitter

Lunch

November 9

9:00 – 12:00

12:00-14:00

14:00-16:00

19:30-21:00

Content marketing in a nutshell; Sharing contents in social media; How to optimize social media channels

Cases to be presented:

  • “Promoting a sports event on social media” – Jukola orienteering
  • “Combining sports with the development of a company brand” – Frisbeegolf and Gofore
  • “Applying social media in recruitment processes”

Lunch

Content marketing in a nutshell; Sharing contents in social media; How to optimize social media channels

Cases to be presented:

  • “Promoting a sports event on social media” – Jukola orienteering
  • “Combining sports with the development of a company brand” – Frisbeegolf and Gofore
  • “Applying social media in recruitment processes”

Dinner

November 10

07:30 – 17:00

Technical meetings and social activities

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