The DEMS project teams conducted an initial exploratory study to identify the areas, themes, and topics that are taught in mainstream digital marketing courses.
The analysis focused on the EDX, Coursera, Digital Marketing Institute, and Udacity platforms for short and medium term courses. It should also be noted that the Lynda and Udemy platforms were also subject to consideration. However, considering that the offerings they contain do not differ substantially from the above, it was decided that they would not be analyzed. The Udemy platform was consulted, with the keyword “digital marketing”, returning more than 10,000 results, and the Lynda platform, for the same search, returned more than 1000 results. All platforms rank their offers according to two criteria, namely duration and level of difficulty.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]
F<\/span>INDINGS<\/span><\/p>\n Exploratory study Digital marketing coursesThe DEMS project teams conducted an initial exploratory study to identify the areas, themes, and topics that are taught in mainstream digital marketing courses.The analysis focused on the EDX, Coursera, Digital Marketing Institute, and Udacity platforms for short and medium term courses. It should also be noted that the Lynda and […]<\/p>\n","protected":false},"author":3,"featured_media":443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[6],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-1"],"yoast_head":"\n\n
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subjects.<\/span><\/li>\n
example, digital advertising can be subdivided into Display Advertising, Search Advertising, Video Advertising,
Social Media Advertising, Mobile Advertising, Programmatic Advertising, Retargeting, and Native Advertising.<\/span><\/li>\n
range of topics in the short courses.<\/span><\/li>\n
of the research that will lead to the conception, design and proposal of different typologies of digital marketing
courses).
<\/span>a. <\/span>E-commerce
<\/span>b. <\/span>Influencers
<\/span>c. <\/span>Reputation Management
<\/span>d. <\/span>User Experience
<\/span>e. <\/span>Inbound and Outbound marketing
<\/span>f. <\/span>Customer Relationship Management
<\/span>g. <\/span>Web Design
<\/span>h. <\/span>Customer Experience (Services)
<\/span>i. <\/span>Digital Channels
<\/span>j. <\/span>Product Management (digital)
<\/span>k. <\/span>Landing pages
<\/span>l. <\/span>Conversion Rate Optimization
<\/span>m. <\/span>E-Selling<\/span><\/li>\n
that includes the main themes mentioned above. But the curricular plans are very diversified, where some
curricular plans excel by the absence of essential themes, including themes that do not belong to the sphere of
digital marketing, and we can also find unique marketing topics adapted to digital marketing. It should be noted
that these results should be expected as some of the courses are offered by university institutions.<\/span><\/li>\n
digital marketing is limited in higher education institutions.<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"