{"id":301,"date":"2022-06-23T20:38:53","date_gmt":"2022-06-23T19:38:53","guid":{"rendered":"https:\/\/dems.pro\/?p=301"},"modified":"2022-06-24T09:33:45","modified_gmt":"2022-06-24T08:33:45","slug":"survey-findings-digital-marketing-activities-performed","status":"publish","type":"post","link":"https:\/\/dems.pro\/index.php\/survey-findings-digital-marketing-activities-performed\/","title":{"rendered":"Survey Findings – Digital marketing activities performed"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”130deg” background_color_gradient_stops=”#8624E1 25%|#3607A6 100%” background_color_gradient_start=”#8624E1″ background_color_gradient_start_position=”25%” background_color_gradient_end=”#3607A6″ background_image=”https:\/\/dems.pro\/wp-content\/uploads\/2022\/06\/marketing-bg6.png” parallax=”on” custom_padding=”5vw||5vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp2″ bottom_divider_height=”250px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-56px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]

Survey Findings – Digital marketing activities performed<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” border_radii=”on|10px|10px|10px|10px” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

Ready To know more?<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hiring” _builder_version=”4.16″ _module_preset=”default” background_color=”#f2f2fa” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#f2f2fa 50%” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#f2f2fa” background_color_gradient_end_position=”50%” background_size=”initial” custom_margin=”|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” bottom_divider_style=”ramp” bottom_divider_color=”#ffffff” bottom_divider_height=”200px” bottom_divider_flip=”horizontal” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” max_width=”1440px” custom_padding=”|||” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”How we get the information” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#f88590″ header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” custom_padding_tablet=”” custom_padding_phone=”|||31px” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” locked=”off” global_colors_info=”{}”]

The first option to find out the needs for training and learning in digital marketing is to ask those who perform activities or roles in this area. To this end, respondents were asked to select all the digital marketing activities they had performed or participated in over the last 7 days.<\/p>[\/et_pb_blurb][et_pb_blurb title=”Activities performed” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#f88590″ header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” custom_padding_phone=”|||31px” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

The activities were identified and stem from the findings of the focus group, the interviews and the exploratory study consisting of course analysis. Twenty activities have been identified.
<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”5px|||||” custom_margin=”27px|||||”]\n\n\n\n\n\n\n
\n

 <\/p>\n<\/td>\n

\n

 <\/p>\n<\/td>\n

\n

Activities<\/strong><\/p>\n<\/td>\n

\n

 <\/p>\n<\/td>\n

\n

\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Analytics (website, Social Media, etc.)<\/p>\n<\/td>\n

\n

E-Mail Marketing<\/p>\n<\/td>\n

\n

Web Content<\/p>\n<\/td>\n

\n

Leads<\/p>\n<\/td>\n

\n

Web Design<\/p>\n<\/td>\n<\/tr>\n

\n

Digital Marketing Strategies<\/p>\n<\/td>\n

\n

SEO<\/p>\n<\/td>\n

\n

E-Commerce<\/p>\n<\/td>\n

\n

CRM<\/p>\n<\/td>\n

\n

Digital Selling<\/p>\n<\/td>\n<\/tr>\n

\n

Social Media<\/p>\n<\/td>\n

\n

Website (building or updating)<\/p>\n<\/td>\n

\n

Conversion Rate Optimization<\/p>\n<\/td>\n

\n

Reputation Management<\/p>\n<\/td>\n

\n

Digital Public Relations<\/p>\n<\/td>\n<\/tr>\n

\n

Digital Advertising<\/p>\n<\/td>\n

\n

Landing Pages<\/p>\n<\/td>\n

\n

Customer Experience<\/p>\n<\/td>\n

\n

User Experience<\/p>\n<\/td>\n

\n

Other Activity<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_padding=”79px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

Digital marketing activities performed<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” max_width=”1440px” custom_padding=”|||” use_custom_width=”on” custom_width_px=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Findings” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#f88590″ header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” module_alignment=”left” custom_margin=”|||” custom_padding=”30px|30px|30px|30px|false|true” custom_padding_tablet=”” custom_padding_phone=”|||31px” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” locked=”off” global_colors_info=”{}”]
    \n
  • The data in the table highlights three activities, which are performed by more than 70% of the respondents. These are:<\/span>\n
      \n
    • Analytics<\/span><\/li>\n
    • Digital Marketing Strategies<\/span><\/li>\n
    • Social Media.<\/span><\/li>\n<\/ul>\n<\/li>\n
    • The fourth position is occupied by Digital Advertising, with 62%.<\/span><\/li>\n
    • The third set of activities, which are carried out by approximately 50% of respondents, encompasses:<\/span>\n
        \n
      • Web Content<\/span><\/li>\n
      • E-Mail Marketing<\/span><\/li>\n
      • SEO<\/span><\/li>\n
      • Website<\/span><\/li>\n
      • Landing Pages.<\/span><\/li>\n<\/ul>\n<\/li>\n
      • The fourth and last set is performed by less than 40% of respondents and contains more than 11 activities.<\/span><\/li>\n<\/ul>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
        \n

        Groups<\/strong><\/p>\n<\/td>\n

        		\n

        Activities Perform<\/strong><\/p>\n<\/td>\n

        		\n

        Total<\/strong><\/p>\n<\/td>\n

        		\n

        Percentage<\/strong><\/p>\n<\/td>\n<\/tr>\n

        \n

        \u2460<\/strong><\/p>\n<\/td>\n

        		\n

        Analytics<\/p>\n<\/td>\n

        		\n

        245<\/p>\n<\/td>\n

        		\n

        73%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Digital Marketing Strategies<\/p>\n<\/td>\n

        		\n

        235<\/p>\n<\/td>\n

        		\n

        70%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Social Media<\/p>\n<\/td>\n

        		\n

        234<\/p>\n<\/td>\n

        		\n

        70%<\/p>\n<\/td>\n<\/tr>\n

        \n

        \u2461<\/strong><\/p>\n<\/td>\n

        		\n

        Digital Advertising<\/p>\n<\/td>\n

        		\n

        206<\/p>\n<\/td>\n

        		\n

        62%<\/p>\n<\/td>\n<\/tr>\n

        \n

        \u2462<\/strong><\/p>\n<\/td>\n

        		\n

        Web Content<\/p>\n<\/td>\n

        		\n

        186<\/p>\n<\/td>\n

        		\n

        56%<\/p>\n<\/td>\n<\/tr>\n

        \n

        E-Mail Marketing<\/p>\n<\/td>\n

        		\n

        180<\/p>\n<\/td>\n

        		\n

        54%<\/p>\n<\/td>\n<\/tr>\n

        \n

        SEO<\/p>\n<\/td>\n

        		\n

        170<\/p>\n<\/td>\n

        		\n

        51%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Website<\/p>\n<\/td>\n

        		\n

        170<\/p>\n<\/td>\n

        		\n

        51%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Landing Pages<\/p>\n<\/td>\n

        		\n

        163<\/p>\n<\/td>\n

        		\n

        49%<\/p>\n<\/td>\n<\/tr>\n

        \n

        \u2463<\/strong><\/p>\n<\/td>\n

        		\n

        E-Commerce<\/p>\n<\/td>\n

        		\n

        131<\/p>\n<\/td>\n

        		\n

        39%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Conversion Rate Optimization<\/p>\n<\/td>\n

        		\n

        127<\/p>\n<\/td>\n

        		\n

        38%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Customer Experience<\/p>\n<\/td>\n

        		\n

        126<\/p>\n<\/td>\n

        		\n

        38%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Leads<\/p>\n<\/td>\n

        		\n

        126<\/p>\n<\/td>\n

        		\n

        38%<\/p>\n<\/td>\n<\/tr>\n

        \n

        CRM<\/p>\n<\/td>\n

        		\n

        103<\/p>\n<\/td>\n

        		\n

        31%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Reputation Management<\/p>\n<\/td>\n

        		\n

        96<\/p>\n<\/td>\n

        		\n

        29%<\/p>\n<\/td>\n<\/tr>\n

        \n

        User Experience<\/p>\n<\/td>\n

        		\n

        96<\/p>\n<\/td>\n

        		\n

        29%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Web Design<\/p>\n<\/td>\n

        		\n

        93<\/p>\n<\/td>\n

        		\n

        28%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Digital Selling<\/p>\n<\/td>\n

        		\n

        82<\/p>\n<\/td>\n

        		\n

        25%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Digital Public Relations<\/p>\n<\/td>\n

        		\n

        71<\/p>\n<\/td>\n

        		\n

        21%<\/p>\n<\/td>\n<\/tr>\n

        \n

        Other Activity<\/p>\n<\/td>\n

        		\n

        17<\/p>\n<\/td>\n

        		\n

        5%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"

        How we get the information
        \nThe first option to find out the needs for training and learning in digital marketing is to ask those who perform activities or roles in this area. 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