[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”5px|||||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
In this module you will learn why websites play a central role in digital marketing<\/strong>. The main concepts related to a website are mentioned and explained, and the best practices of a good website are summarized.<\/p>\n The module then delves further into the following topics:<\/strong><\/p>\n Search engine optimization (SEO) is the art and science of ensuring that the content of a website\u2019s pages is indexed and appears in search engine results when users enter specific keywords. This module provides a framework to help ensure that SEO best practices get implemented.<\/p>\n It covers topics such as auditing, sitemaps, competitive analysis, keyword strategy, incorporating social media, and link building.<\/p>\n Embark on this transformative journey and unlock the true potential of website for successful digital marketing.<\/strong><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dems.pro\/wp-content\/uploads\/2023\/12\/demspro_module2_photo.jpg” alt=”Website layout on a desktop view” title_text=”SEO search engine optimization for modish e-commerce and online retail business” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” min_height=”144.2px” global_colors_info=”{}”][et_pb_row 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header_font=”|700|||||||” background_color=”#161349″ text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#0C71C3″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#0C71C3″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish (coming soon)<\/p>\n Portuguese (coming soon)<\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”i||divi||400″ icon_color=”#FFFFFF” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#161349″ text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#0C71C3″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” 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header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” header_6_font=”|700|||||||” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ 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custom_margin=”8px||||false|false” custom_padding=”7px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”Download the material (PDF)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Download the material (PPT)” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” 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_module_preset=”default” global_colors_info=”{}”]<\/p>\n English<\/a><\/p>\n Finnish<\/a><\/p>\n Dutch<\/a><\/p>\n Polish<\/a><\/p>\n Portuguese<\/a><\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ icon_color=”#ffffff” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” background_color=”#25b08b” text_orientation=”center” custom_margin=”||-1px||false|false” custom_padding=”25px||||false|false” border_color_all=”#25b08b” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#0a0a0a” text_font_size=”18px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_4_text_align=”center” header_4_text_color=”#000000″ header_4_line_height=”1.2em” header_5_font=”|700|||||||” 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Find the teaching material below<\/strong><\/h2>\n
WEBSITES<\/strong><\/h2>\n
Instructions for teacher<\/h4>\n
Introduction to websites<\/h4>\n
Technical aspects of a website<\/h4>\n
Insights in conversions and target groups<\/h4>\n
Attracting visitors to website<\/h4>\n
Keeping the attention of audience<\/h4>\n
Homework from “Technical aspects of a website”<\/h4>\n
SEO<\/strong><\/h2>\n
Instructions for teacher<\/h4>\n
How search engines work<\/h4>\n
SEO strategy<\/h4>\n
SEO strategy – Explore<\/h4>\n
SEO strategy – Establish<\/h4>\n
SEO strategy – Enhance<\/h4>\n
SEO strategy – Enlarge<\/h4>\n