{"id":904,"date":"2023-10-08T20:46:39","date_gmt":"2023-10-08T19:46:39","guid":{"rendered":"https:\/\/dems.pro\/?page_id=904"},"modified":"2024-01-25T12:23:41","modified_gmt":"2024-01-25T12:23:41","slug":"module-4","status":"publish","type":"page","link":"https:\/\/dems.pro\/index.php\/module-4\/","title":{"rendered":"Module 4"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Module 4: Digital Advertising<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By applying digital advertising you get interesting new options to reach target audience flexibly and effectively in different digital advertising platforms. For this, basic knowledge of advertising and certain preparations are needed, before launching the campaigns.<\/p>\n<p><strong>The module includes:<\/strong><\/p>\n<ul>\n<li>Main forms of digital advertising<\/li>\n<li>Defining target audience<\/li>\n<li>Digital advertising platforms<\/li>\n<li>Key words research<\/li>\n<li>Landing page<\/li>\n<li>Measure the impact<\/li>\n<li>Conversion<\/li>\n<\/ul>\n<p>The material provides you with a comprehensive set of slides, practical in-class activities, and assignments. The attached teacher instruction gives you an overview and \u2018how-to-teach\u2019 on the topic.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/dems.pro\/wp-content\/uploads\/2023\/09\/digital_ads.jpg&#8221; alt=&#8221;Facebook advertising&#8221; title_text=&#8221;digital_ads&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;144.2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong>Find the teaching material below<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong>Available in following languages:<\/strong> English, Finnish, Dutch, Polish &amp; Portuguese.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#161349&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Instructions for teacher<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1123\/?key=7gqd3i4ta81tglk57fq6px4t88us1a\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1186\/?key=hx2hs7va1elquemfovvl6q15lbd6lv\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1209\/?key=ei3n72mnn621ggarujoa6nx57viqlv\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1657\/?key=rzagb8mq9pt5oywnhx1qbordkw2rf8\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1861\/?key=1bf12zdv1fsreb8r6zp2y1v4urf641\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf641;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Bases for advertising<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1126\/?key=58d1gihcqeiup30r8dhr4u09ed8d4h\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1187\/?key=cn22o0rxziu2ghcqm9zqvv8sizxsdx\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1211\/?key=y4qted2lfwqbjwb0allt9x2j1mjvg1\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1658\/?key=brltj8v46vnoy85xk8g1pxx4d6lz6c\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1862\/?key=7tsuhzmuc3wspmuzmeii3qj1wf810b\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1122\/?key=oa5agwfi1mrymqx42j9wkaq07jrqx5\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1198\/?key=u4s4n95tatqmir42ntco39gnw1qp3u\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1210\/?key=a2cdqfmqi5yv07ij5ltdwyzrf1h2rc\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1659\/?key=uk5xcjyj7iutz85vu6ukee0qugb921\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1863\/?key=oplnjivs3hy4kt5sa8w82iguc2myki\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf249;||fa||400&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Preparing for campaigns<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1127\/?key=tgifsngydw6z7nnq88slgi3ulq1rx5\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1188\/?key=j9hp77hcngp8vgsh9purjxmo2y91oz\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1213\/?key=ovbkndsxhcdctax30hybg53ga66hqj\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1660\/?key=0y5lx84eevsjpi368bf6gpzt96h0ti\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1864\/?key=wk0em4qaql82bnp5ox6nbaz7zu0izl\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1124\/?key=z20qw8p7mys0kj6nf8gx944fr549yg\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1199\/?key=tzudn8akcem86k6qthu7kimyf2s4qr\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1212\/?key=hd0ywsklryvni6qfoxhw2es64kjhsp\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1661\/?key=eme98wizyuenl32h71qsljwsk69s4r\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1865\/?key=8p0g5zjt3vs1542ip2rtnyn7ihigfm\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0ae;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Execution of campaigns<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1128\/?key=ohzu9qvezu2orpilg0jxp7s9l4fjmq\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1189\/?key=tiu8juabvh451tfn4h8mo5zj0khpa7\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1215\/?key=urdaj8375kegamq84nz6ve86c059s5\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1662\/?key=my44m4j5p453su5bypypmmkjesm3fx\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1866\/?key=rw4knmzizpgpqdcqujso1vywx5q0tw\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1125\/?key=0p1hoxkd5ieextiivncyjaddqej58s\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1200\/?key=q7vcgnb014izo1va7njlt4v2zmpn1y\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1214\/?key=j5hsb36u177pzbupgjtuinq8u8jgbm\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1663\/?key=njrj8zdn05gamujey75lhhj0bppgd2\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1867\/?key=d6hockzfpxpr6pogu9dzxf4bpb6nki\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Module 4: Digital AdvertisingBy applying digital advertising you get interesting new options to reach target audience flexibly and effectively in different digital advertising platforms. For this, basic knowledge of advertising and certain preparations are needed, before launching the campaigns. The module includes: Main forms of digital advertising Defining target audience Digital advertising platforms Key words [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.20.4\" _module_preset=\"default\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.4\" _module_preset=\"default\" custom_padding=\"5px|||||\" global_colors_info=\"{}\"]\n<h1>Module 1: Introduction to Digital Marketing<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"]\n<h2>Unlock the Power of Digital Marketing<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"]\n\n<span style=\"font-weight: 400;\">Are you curious about what can be achieved online and what you need to know to succeed in the digital realm? Our comprehensive module is here to introduce you to the exciting world of digital marketing.<\/span>\n\n<span style=\"font-weight: 400;\">What is \u2018SEO\u2019, \u2018CTR\u2019, or \u2018conversion\u2019? This module familiarizes you with the digital marketing landscape, presenting the essential advantages of digital marketing in the overall marketing strategy.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">This module covers the basics of digital marketing, including its key concepts, and an overview of various channels and platforms available to reach potential customers digitally. When you are lookin for deeper knowledge about the themes and concepts of digital marketing, feel free to dive into modules 2-5.<\/span>\n\n<span style=\"font-weight: 400;\">Don't miss out on the immense opportunities that digital marketing has to offer. 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