{"id":869,"date":"2023-09-17T06:51:31","date_gmt":"2023-09-17T05:51:31","guid":{"rendered":"https:\/\/dems.pro\/?page_id=869"},"modified":"2024-02-16T12:56:03","modified_gmt":"2024-02-16T12:56:03","slug":"module-5","status":"publish","type":"page","link":"https:\/\/dems.pro\/index.php\/module-5\/","title":{"rendered":"Module 5"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Module 5: Digital Analytics &amp; Monitoring<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Online listening<\/h3>\n<p>Online listening, also referred to as social online listening, is the process of identifying and assessing what is being said about a certain theme, company, individual, product or brand on the internet.<\/p>\n<p>Students will conduct trend research into a particular theme themselves, and will also present this to fellow students and the teacher several times. This way we all become enthusiastic and motivated to get started with the latest knowledge when it comes to innovation within our field of expertise. The students will learn how to work with online analysis tools.<\/p>\n<h3>Introducing Website Analytics<\/h3>\n<p>The Website Analytics module covers the central and fundamental topics in this domain. It includes the acquisition of traffic, understanding user behavior on the website, evaluating conversions, and finally how to analyze loyalty or retention.<\/p>\n<p>Topics:<\/p>\n<ul>\n<li>How website analytics platforms work<\/li>\n<li>Metrics that can be collected and used for further analysis.<\/li>\n<li>How to analyze a website\u2019s audience, showing the four major phases<\/li>\n<li>Traffic filtering and segmentation are the two topics in the fourth section.<\/li>\n<\/ul>\n<p><strong>Start your learning path to success in online listening and website analytics knowledge today!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/dems.pro\/wp-content\/uploads\/2023\/09\/online_listening_analytics.jpg&#8221; alt=&#8221;Desktop and view of Google Analytics 4 &#8221; title_text=&#8221;online_listening_analytics&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong>Find the teaching material below<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Available in following languages:<\/strong> English, Finnish, Dutch, Polish &amp; Portuguese.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#161349&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Instructions for teacher<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1133\/?key=as315pd61m87pj4pwc3jm7iujivv8n\" title=\"Title\">English<\/a><\/p>\n<p>Finnish (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1375\/?key=v30jjw9ph86167p4eg0luqfi3ii7cr\">part 1<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/2025\/?key=vv7movpdwbpzcfgw4eutbp0ilej5ry\">part 2<\/a>)<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1415\/?key=45lc73t2fuhhbn504ttt2qe3uc38pq\">Dutch<\/a><\/p>\n<p>Polish (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1680\/?key=cmz9fdm30js2e2mn7i3dvpknro3tda\">part 1<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1681\/?key=9rce7tcdm3976kmkjaxzblvy3ja7k6\">part 2<\/a>)<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1870\/?key=0yammpm1vp8ofxddvykf2a0ljv06yh\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0ac;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>How online listening works<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1137\/?key=qleyjg6995geum1ce0v97of5dtlrzd\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1377\/?key=29871ibb4llzncdhxcahjtgdoecz0w\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1417\/?key=nofy7aarh0qvg1g2eyxeh650grcx7z\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1682\/?key=n6fashedik0dgmom6i46z7xd0z0d4i\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1875\/?key=dn68m9lyl5tfugnud5sjq1822iaekd\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1134\/?key=vfyweft9fozr8dx440kf92s00oaajm\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1376\/?key=lhdaaax7t7ikw5ul0cyu846wbxayi3\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1416\/?key=s7yea9t3i1910mtgpjgzhun0o6ljln\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1683\/?key=k9dstsp0ajakyseui2npejxv7b43dm\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1876\/?key=0864h3pupm4oeqxo6jgbe3fczxg0y3\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf249;||fa||400&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Create your own listening report<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1138\/?key=6kjpjgfihhdbtrvavy4ju9nxjsrcfa\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1379\/?key=t9tpn8wkbx8lci183a453b21uchlx1\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1419\/?key=4uh8fn6ax74rio8eph0x9v81m0gw0h\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1684\/?key=t3i5trtxe75pqofiu9gurspclq156v\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1881\/?key=1fhcmd8svlphbg3qer3wz7g1mj293e\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1135\/?key=g02jknch2v2da6qo8htxgw8n5nebkk\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1378\/?key=71w25wkzx2iludqym78o4xc9e17r63\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1418\/?key=d2kqib989rh1rv1a5ae9rz5ylbgqnb\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1685\/?key=3s5vsc82goy93wcc60uzx5om1urxkf\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1882\/?key=zg0az5n83fcymw78i5rphmpe3n7m50\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf201;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; 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_builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1136\/?key=jp6grn5tkg2nwjdglo0fqs6zxq8i7u\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1380\/?key=bflypvpjy301xxv9b5umielkmobmhb\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1420\/?key=7j92cmz91fz7ivy2wam2i89tjzv9ao\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1687\/?key=ioebtcnjk9rvmjfyp0hn1avgdbnucy\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1872\/?key=kdrtapsts9qm4np0gp8jkspdjsy41g\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf080;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>How analytics work<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1147\/?key=opmvrcuskgslc0smxivn2vgee1jlx1\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1383\/?key=fn1ygkos8ehjihj05th6pq3xno7e4a\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1423\/?key=irwnr8j8y9haka1a2hv4t9f5ipb42i\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1688\/?key=5urfir84f0ruohgdeaclrghlffppjt\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1873\/?key=c8zzu474v7yx3z9mxomtguts37km2y\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1142\/?key=tew0twrx2w58czc9bsy6w9zpq4z234\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1382\/?key=zegyp6honn05kpwtdbp562q5i7wg8l\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1422\/?key=iegpj3hyllv6spho1ksbw1r5ufv12g\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1689\/?key=sw352256b3147q2sfpni2tn8mzm375\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1874\/?key=ix6hetjawem33bnshl8b8qwfq0fhp8\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Metrics<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1148\/?key=dwzpzzkr6re7bsv3unpd8iycldp2sa\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1385\/?key=x37apq22obc3cwvfcckj0hlltbn38q\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1425\/?key=32a98jgvhalcebeu9lxiiv0g3axlpv\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1690\/?key=a8mxl4apcz68f94bixz5daaoh5u4gu\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1879\/?key=gqndy3tvlv7b4oq5eoyhjjvrsrfhtf\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1143\/?key=x9niz231t0hqvk43bawf4hpb4qydli\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1384\/?key=l4d4eht1nqx4gph0bckglmprm7vps8\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1424\/?key=wlt2ejg0q5knzzgnjin8jsesy9odfo\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1691\/?key=nop3scpz27oc9kp118kju8xv16pw2x\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1880\/?key=meo7nqhwwn9ripk57apa7xmoqlzh47\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf4fc;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Understand your audience<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1149\/?key=i14nb11dsg5mn8fqx8ml08q4tkjujt\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1387\/?key=pghcs3wgwreyrwteikfh6texms5dqb\">Finnish<\/a><\/p>\n<p>Dutch\u00a0<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1432\/?key=1s8eahqfa1bzzx2rlpozskvvei01op\">(part 1)<\/a> <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1427\/?key=amprx3vc5ftgnbkyae3muy5xeuozwa\">(part 2)<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1692\/?key=bspdmtx16p4oxe5y9qny0u2yzzxxj0\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1877\/?key=i5oescf2nvo2snl5esmi5qearyistq\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>English (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1144\/?key=wxubollys7jkzxdqxlipk1erfrowk7\">part 1<\/a>) (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1145\/?key=dq5iyzu2hoxel15x56kxv6kphgm07c\">part 2<\/a>)<\/p>\n<p>Finnish (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1386\/?key=gshzg8i5aktl51u19yiqmmia92u5lo\">part 1<\/a>) (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/2014\/?key=ljmfz5i2c041od0d3q3yqvte5e88xi\">part 2<\/a>) (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/2016\/?key=5t4vkxopi94z4rab0cmxdvgs2b85xj\">part 3<\/a>) (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/2017\/?key=zbezkdk74v8einbegu8qjfgdh6gyjq\">part 4<\/a>)\u00a0<\/p>\n<p>Dutch (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1431\/?key=aidvobm4mm9d2dzahjzc34yjhn85tp\">part 1<\/a>) (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1426\/?key=tlswe66ljq1tcx917f3hqy6865qp00\">part 2<\/a>)<\/p>\n<p>Polish (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1734\/?key=4sy9igjlk8wyxwntqice3kxrv5fa11\">part 1<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1735\/?key=gk6bdvzx4cjtj6md9zul127oad2siq\">part 2<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1736\/?key=s1wamebpenhque959ixumln04xis83\">part 3<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1737\/?key=b7ws6qkpjqad5600wdz4oaw8gfochi\">part 4<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1738\/?key=rdclmzzbsw4j9vfl4kfr9epyhszl1d\">part 5<\/a>)<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1878\/?key=btrtqsb1v50fcl02c2y9cbspbt2vus\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0b0;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Segmentation and filtering<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1150\/?key=2cr2k2vdngqq6fvjx0pi2fjax8h98r\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1389\/?key=56cpyo6x20iwgps8xhyw1puyckb33d\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1429\/?key=d5kzkdtpmyqq2umkg5c9h59q3ycc52\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1693\/?key=9htk55iwvr7c80iwc7iouoglr8j0v3\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1883\/?key=qb1thbuohesc5vwp4crgt11aql94o8\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1146\/?key=dlnixd7aqh34azoa9jewf9d0zdwch4\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1388\/?key=n8ph62g8ewgsj23p4qnhdjmgkcmkgk\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1428\/?key=22wdz8hk7xrcyggjcrocuvbmv1skav\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1700\/?key=57wkqdixtimksi5e49o09mv44z34eg\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1884\/?key=o7flyqctzavky72zo8xyc4ktkskon0\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;144.2px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Module 5: Digital Analytics &amp; MonitoringOnline listening Online listening, also referred to as social online listening, is the process of identifying and assessing what is being said about a certain theme, company, individual, product or brand on the internet. Students will conduct trend research into a particular theme themselves, and will also present this to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.20.4\" _module_preset=\"default\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.4\" _module_preset=\"default\" custom_padding=\"5px|||||\" global_colors_info=\"{}\"]\n<h1>Module 1: Introduction to Digital Marketing<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"]\n<h2>Unlock the Power of Digital Marketing<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.20.4\" _module_preset=\"default\" global_colors_info=\"{}\"]\n\n<span style=\"font-weight: 400;\">Are you curious about what can be achieved online and what you need to know to succeed in the digital realm? Our comprehensive module is here to introduce you to the exciting world of digital marketing.<\/span>\n\n<span style=\"font-weight: 400;\">What is \u2018SEO\u2019, \u2018CTR\u2019, or \u2018conversion\u2019? This module familiarizes you with the digital marketing landscape, presenting the essential advantages of digital marketing in the overall marketing strategy.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">This module covers the basics of digital marketing, including its key concepts, and an overview of various channels and platforms available to reach potential customers digitally. When you are lookin for deeper knowledge about the themes and concepts of digital marketing, feel free to dive into modules 2-5.<\/span>\n\n<span style=\"font-weight: 400;\">Don't miss out on the immense opportunities that digital marketing has to offer. 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