{"id":822,"date":"2023-06-13T08:41:49","date_gmt":"2023-06-13T07:41:49","guid":{"rendered":"https:\/\/dems.pro\/?page_id=822"},"modified":"2024-03-25T06:44:48","modified_gmt":"2024-03-25T06:44:48","slug":"dems-project","status":"publish","type":"page","link":"https:\/\/dems.pro\/index.php\/dems-project\/","title":{"rendered":"DEMS Project"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/dems.pro\/wp-content\/uploads\/2023\/10\/dems_partners_1920x500.jpg&#8221; alt=&#8221;DEMS team at Turku meeting: teachers and students&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>DEMS Project<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>DEMS \u2013 Developing e-marketing skills for the business market<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All over Europe, the Business market needs remarkably more digitally skilled business bachelors than what is produced currently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The DEMS project aims to increase the number of digitally skilled business administration bachelors through a three-step approach:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">First, the key skills in digital sales and marketing were defined with help of a survey, and updated to five \u2018digital marketing curriculum modules\u2019 (\u00e1 5 ects.)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Second, the \u2018digital threshold\u2019 of business teachers will be lowered by provigind them with the ABC of Digital Marketing and extensive digital marketing teaching material, with teacher instructions.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Third, the material created in steps 1 and 2 will be practiced by business students in the partnering countries and demonstrated in an international competition (2024).<\/span><\/li>\n<\/ul>\n<p><b>Partners<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Politechnika Gdanska (Natalia Przybylska, natalia.przybylska[at]pg.edu.pl)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Instituto Politecnico do Porto (Jose Duarte Santos, jdsantos[at]iscap.ipp.pt)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stichting Hogeschool Utrecht (Luc Vandijk-Wijmenga, luc.vandijk-wijmenga[at]hu.nl)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Turku University of Applied Sciences (Kai Schleutker, kai.schleutker[at]turkuamk.fi)<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;The team behind the materials and website&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Module 1:<\/strong> Kai Schleutker, Jos\u00e9 Duarte Santos, Agnieszka Firgolska, Mari\u00ebl van Dasler, Anniina Teittinen<\/p>\n<p><strong>Module 2:<\/strong> Saara Tikkanen, Timo Luukka, Ruth Keijzer, Paulo Botelho Pires<\/p>\n<p><strong>Module 3:<\/strong> Jaana Merikallio, Karin van den Akker, Jos\u00e9 Duarte Santos, Natalia Przybylska, Sanna Merisalo<\/p>\n<p><strong>Module 4:<\/strong> Kai Schleutker, Mari\u00ebl van Dasler, Lasse Lehtonen<\/p>\n<p><strong>Module 5:<\/strong> Saara Tikkanen, Paulo Botelho Pires, Luc van Dijk-Wijmenga, Anna Trzaskowska<\/p>\n<p><strong>Website structure and layout:<\/strong> Lasse Lehtonen, Sanni Koskimies-Chiba, Saara Tikkanen (Turku UAS)<\/p>\n<p><strong>Teaching Materials&#8217; visual outlook:<\/strong> Mainostoimisto Guru, Terhi Heikkil\u00e4 (Turku UAS)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/dems.pro\/wp-content\/uploads\/2023\/05\/banner-with-all-the-unis.png&#8221; title_text=&#8221;banner with all the unis&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DEMS ProjectDEMS \u2013 Developing e-marketing skills for the business market All over Europe, the Business market needs remarkably more digitally skilled business bachelors than what is produced currently. The DEMS project aims to increase the number of digitally skilled business administration bachelors through a three-step approach:\u00a0 First, the key skills in digital sales and marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-822","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increasing the number of digitally skilled BBA&#039;s in Europe<\/title>\n<meta name=\"description\" content=\"The DEMS project aims to increase the number of digitally skilled business administration bachelors to all over the Europe. 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