{"id":72,"date":"2022-06-22T21:34:05","date_gmt":"2022-06-22T20:34:05","guid":{"rendered":"https:\/\/dems.pro\/?page_id=72"},"modified":"2024-12-21T17:14:05","modified_gmt":"2024-12-21T17:14:05","slug":"pr-1","status":"publish","type":"page","link":"https:\/\/dems.pro\/index.php\/pr-1\/","title":{"rendered":"PR 1"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”130deg” background_color_gradient_stops=”#352597 0%|#8686FF 100%” background_color_gradient_start=”#352597″ background_color_gradient_end=”#8686FF” background_image=”https:\/\/dems.pro\/wp-content\/uploads\/2022\/06\/marketing-bg8.png” parallax=”on” custom_padding=”0vw||3vw||false|false” custom_padding_tablet=”100px||100px||true” custom_padding_phone=”||||true” bottom_divider_style=”ramp2″ bottom_divider_height=”250px” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” custom_padding=”18px|||||” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]

DEMS<\/h3>\n

PR 1 – Project Results<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#F2F2FA” _builder_version=”4.16″ _module_preset=”default” custom_padding=”42px|0px|42px|0px|true|false” bottom_divider_style=”waves2″ bottom_divider_height=”600px” bottom_divider_repeat=”0.6x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width=”1068px” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

<\/h2>\n

Course \/ curriculum \u2013 Design and development<\/span><\/h2>\n

<\/h4>\n

The main sequence of the work will be:<\/h3>\n

Companies needs analysis (survey) => GAP <= Current curricula GAP Analysis + Focus group + Interviews => Digital Marketing Curricula<\/strong><\/em><\/p>\n

<\/h4>\n

The questions asked in the survey will cover:<\/h4>\n
    \n
  • the Company\u00b4s business environment; the Role of digital business;<\/li>\n
  • Digital channels and tools used;<\/li>\n
  • Challenges in their utilization;<\/li>\n
  • Staff & knowledge aspects;<\/li>\n
  • Future views.<\/li>\n<\/ul>\n

    Precising companies\u2019 needs, allows to compare such information with the subjects that are currently taught in higher education courses and thus identify the existing gap and, therefore, introduce new subjects, update others and, eventually, reduce the importance of some. As complementation, it is necessary that other stakeholders should be called to give their opinion on the relevance of the Digital Marketing content that should be taught, namely alumni and other digital marketing professionals. These two groups will be able to give their opinion on the curricular gaps of their respective courses and the eventual difficulties arising from these gaps, in the exercise of their professional activity. Alumni and other digital marketing professionals will be interviewed in-depth.<\/p>\n

     <\/p>\n

    Phases and work division: Lead partner: P.Porto<\/h3>[\/et_pb_text][et_pb_accordion _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Survey elaboration” open=”on” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]

    1. Survey elaboration, based on the information obtained from digital marketing practitioners (companies), professors, members of the project team and alumni, allowing a very sound triangulation of sources. On the other hand, from the supply side, we will analyze marketing courses programmes directed to HEI level, and more specifically digital marketing courses, to know what its already offered in the market. The survey aims to find out the roles, responsibilities, skills required and activities to be performed (SEO, SEM, Analytics, Email, Digital Advertising, etc.). P. Porto prepares, HU, GT, TUAS comment.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Sample setting and sampling” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    2. Sample setting and sampling. To define the sample of companies to whom the survey will be sent, European and national databases will be used, from each of the project\u2019s member countries. The Galileo database, which contains all European Union companies, will be used, allowing the selection of SMEs from the four countries under study. The data collection will take two months and will run between January and February 2021. All partners gather 200> responses.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Data analysis” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    3. Data analysis will identify and confirm the needs, skills and competencies required by SMEs (GAP). P.Porto<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Focus groups and interviews with professors” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    4. Focus groups and interviews with professors will reveal the subjects, topics and theories that must be integrated into digital marketing curricula based on the needs, skills and competencies identified in the data analysis. Conducted by P.Porto, TUAS, HU.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Development of curricular” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    5. Development of curricular plans for different levels of education, different objectives, skills, institutions, and needs. The task of a limited group of experts from P.Porto, GT, TUAS, HU<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Report ” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    6. A complete and detailed report will be produced showing several digital marketing curricula, based on criteria such as course length, level of education and type of institution (course objective). (P.Porto)<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Report presentation to stakeholders” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    7. Report presentation to stakeholders. All partners (Multiplier event)<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=”Website ” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]

    8. To build a website with information about: (P.Porto) a) Survey results (\u2018Digital marketing skills in European SMEs\u2019) Curriculum plans for different institutions, duration, objectives, needs and skills. b) Modules and disciplines necessary to acquire these competencies, to make up for the needs and achieve these objectives. c) Underlying classical theories, concepts and learning methods (e.g. Innopedagogy) that are necessary for curriculum plans.<\/span><\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=” Market Research” _builder_version=”4.16″ _module_preset=”default” background_color=”#F2F2FA” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_padding_tablet=”” custom_padding_phone=”0px|||” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

    PR 1<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Digital Marketing Current Curricula” use_icon=”on” font_icon=”||divi||400″ icon_color=”#7a69e6″ icon_placement=”left” image_icon_width=”64px” content_max_width=”1100px” image_icon_width_tablet=”64px” image_icon_width_phone=”32px” image_icon_width_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font=”Roboto|700|||||||” header_line_height=”1.7em” body_font=”||||||||” body_font_size=”16px” body_line_height=”2em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_last_edited=”off|desktop” 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    DEMS PR 1 – Project Results Course \/ curriculum \u2013 Design and development The main sequence of the work will be: Companies needs analysis (survey) => GAP <= Current curricula GAP Analysis + Focus group + Interviews => Digital Marketing Curricula The questions asked in the survey will cover: the Company\u00b4s business environment; the Role […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"yoast_head":"\nPR 1 - DEMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dems.pro\/index.php\/pr-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR 1 - DEMS\" \/>\n<meta property=\"og:description\" content=\"DEMS PR 1 - Project Results Course \/ curriculum \u2013 Design and development The main sequence of the work will be: Companies needs analysis (survey) => GAP <= Current curricula GAP Analysis + Focus group + Interviews => Digital Marketing Curricula The questions asked in the survey will cover: the Company\u00b4s business environment; 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