{"id":713,"date":"2023-06-13T07:49:28","date_gmt":"2023-06-13T06:49:28","guid":{"rendered":"https:\/\/dems.pro\/?page_id=713"},"modified":"2024-01-25T12:17:05","modified_gmt":"2024-01-25T12:17:05","slug":"module-1","status":"publish","type":"page","link":"https:\/\/dems.pro\/index.php\/module-1\/","title":{"rendered":"Module 1"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Module 1: Introduction to Digital Marketing<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This module offers a foundational understanding of digital marketing principles, as a complement to traditional marketing measures. It will also provide participants with an expanded view of the vocabulary and opportunities offered by digital marketing and equip them to navigate and succeed in the digital space.<\/p>\n<p><strong>Contents:<\/strong><\/p>\n<ul>\n<li>Features of the digital market<\/li>\n<li>Advantages and main options of digital marketing<\/li>\n<li>Setting digital strategy<\/li>\n<li>Choosing digital target audiences and channels<\/li>\n<\/ul>\n<p>Your teaching is facilitated by extensive side material, a wide set of class-activities and assignments, supported by the teacher\u00b4s instruction. See Modules 2-5 for deeper approach on the topics!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/dems.pro\/wp-content\/uploads\/2023\/12\/demspro_module1_photo.jpg&#8221; alt=&#8221;Students, post-its and whiteboard&#8221; title_text=&#8221;Group of young business people and designers.They working on new project.Startup concept.&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;144.2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong>Find the teaching material below<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong>Available in following languages:<\/strong> English, Finnish, Dutch, Polish &amp; Portuguese.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#x69;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#161349&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Instructions for teacher<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1051\/?key=sd8qx54ygehqhnjmihjqplggy6szcq\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1223\/?key=idykm6yjh8wm18ne62qzxgadh34e1b\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1243\/?key=5yobkcrh1hzpka2l9fq1bq7d0p7uwx\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1565\/?key=a5x0hqevsgr4w7pzbns37pz4sp0odr\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1853\/?key=q2ntn15uoctkc13felnpxuvxkpuomx\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf591;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Context for digital marketing<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1048\/?key=pxp3tm12d595thwnbe67l932ka3sjg\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1230\/?key=k90ibaih7yqptxh0dfs7zamhn15hor\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1244\/?key=1m7hamjvupw2wnp2wtla3eoh3ja98n\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1566\/?key=ud3rstwn2g8ky2ji8fmg0w73xmdcin\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1854\/?key=uhen79wqjkt6c1gs14fs4unqam3zb2\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1032\/?key=j38zbx1fy4kdvf4ozjucv3g27i5rdp\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1224\/?key=umakuylxhjmoy9yxvnx08qtlohldby\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1245\/?key=v2y8gwjzh8ic8ztztyqtnh6zv5em73\">Dutch<\/a><\/p>\n<p>Polish (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1706\/?key=7uhbfv2gsdf1x0l59py0z1c5brxzar\">part 1<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1707\/?key=t8r4mm0fob9krk9miridoh43fqv0o5\">part 2<\/a>)<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1855\/?key=tzx2sw9p97ckjr2d9kgfo5wu1ul2qb\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf428;||fa||400&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Digital marketing strategy<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1049\/?key=jiu841so2ndoy8nngaa347tddumayr\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1231\/?key=w8l16ti7upq0oa1c48p9ymhxlc4efu\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1246\/?key=r1nkl5tiuonxa6at5nboqfatrckzpk\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1567\/?key=r2jetst8wdd24rr1cakmxt77e9wri2\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1856\/?key=b2qr4n6qz9qgd0oknvmug0t6pgtf9c\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1046\/?key=9wjm8f7dmyt1lxgf4kopbyga7asfco\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1225\/?key=m6hmubz37ul1ogimumfdfbmvw9eqp6\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1247\/?key=2kc4r73tzezwmu10yvsdyx324gruks\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1569\/?key=298fogxnwd6x1zqo68qrklrg74v0qf\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1857\/?key=6y0gv1gzepf7dwxij2v38i7wvjxnzt\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf110;||fa||900&#8243; icon_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; background_color=&#8221;#25b08b&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; border_color_all=&#8221;#25b08b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#0a0a0a&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;1.2em&#8221; header_5_font=&#8221;|700|||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;8px||||false|false&#8221; custom_padding=&#8221;7px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Digital marketing operations<\/h4>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Download the material (PDF)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1050\/?key=cxmhnk8gajfb7tc1uahzj1sdx4s4ct\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1232\/?key=w85qq4cpyka83mo33nbi6846ehyerm\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1248\/?key=x1mfpj9zppiojnuxx7rtz2031dd22w\">Dutch<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1570\/?key=rdmtm977omumpl8zjoz7cfhg0vk5ag\">Polish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1858\/?key=2iln45hymiwg5s2rnbvb0rcbx7486u\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Download the material (PPT)&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1047\/?key=1zt3murtex394ucfjthppe7sfviwcy\" title=\"Title\">English<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1226\/?key=21x99o0qzpxog3wdhsl60gozi8cjxg\">Finnish<\/a><\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1249\/?key=pbkzuh0typcmulzislwm9j46ymza70\">Dutch<\/a><\/p>\n<p>Polish (<a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1708\/?key=dnt0mygn13i6y0owyxu7sdc0725myb\">part 1<\/a> \/ <a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1709\/?key=ymmwxvav2tl48lislmv3g5rr8ej5i1\">part 2<\/a>)<\/p>\n<p><a href=\"https:\/\/dems.pro\/index.php\/sdc_download\/1859\/?key=g8udw6tit83e434qszftra86067h8x\">Portuguese<\/a><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Module 1: Introduction to Digital MarketingThis module offers a foundational understanding of digital marketing principles, as a complement to traditional marketing measures. It will also provide participants with an expanded view of the vocabulary and opportunities offered by digital marketing and equip them to navigate and succeed in the digital space. Contents: Features of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-713","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Module 1: Introduction to Digital Marketing - download now!<\/title>\n<meta name=\"description\" content=\"This module covers the basics of digital marketing. 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